A study in pink
Material Pink 500
#E91E63
- Family
- Pink
- L
- 0.606
- C
- 0.230
- H
- 10°
Notes
Material Pink 500 is the strong, slightly red-leaning pink in Material Design 2's primary palette. The hex carries enough chroma to function as a primary brand color or strong accent, and it became one of the friendlier pinks in popular design systems - neither pastel nor neon, which is why it has appeared in countless health, beauty, and dating apps over the past decade. Pair with deep navy for type contrast, or with cream for a softer palette. Body text against white passes AA at headline sizes only.
Palette built around Material Pink 500
Related colors
Frequently asked questions
What is Material Pink 500?
Material Pink 500 is the strong, slightly red-leaning pink in Material Design 2's primary palette. The hex carries enough chroma to function as a primary brand color or strong accent, and it became one of the friendlier pinks in popular design systems - neither pastel nor neon, which is why it has appeared in countless health, beauty, and dating apps over the past decade. Its hex code is #E91E63.
What are the tints and shades of Material Pink 500?
uishades builds an 11-step OKLCH ramp for Material Pink 500 (#E91E63) - its lightest tints through its darkest shades - plus an 11-stop Tailwind scale (50–950), both keyed to the same 50–950 stops. Lightness steps stay evenly spaced and the hue stays stable, so the mid-tones don't go muddy.
What colors pair well with Material Pink 500?
Its complementary color is #009992. Triadic partners are #5C9600 and #0083F6; analogous neighbours are #E73900 and #D331AD.
What are the OKLCH and RGB values of Material Pink 500?
Material Pink 500 is #E91E63 - OKLCH 0.606 0.230 10°, rgb(233 30 99), in the pink family.